How it all began

Fred Berman and David Neutel started their respective business in Southern California in the early 90’s. As small startups, they were in different regions and grew their business as distributors for other manufacturers. While not competing against each other, they ultimately met and decided they would both benefit by purchasing together. That combined purchasing power is what was needed to purchase direct from offshore sources, offering them the opportunity to compete for larger customers. They each also started small manufacturing divisions, one fabricating acrylic displays, the other a wood shop making casework.

In 1999 the two companies officially merged, and at the same time purchased Victory Distributing, a then 25 year old company with a large customer base. The three companies combined were named Victory Display and Store Fixture. As the retail industry evolved, Victory began building on to its manufacturing abilities…enlarging the wood and acrylic division, and opening a metal division, sign making, and digital printing. The timing was right! As larger retailers demanded unique displays, a graphic design team was added along with engineering and CAD design.